In today’s times the use of cosmetics is something completely normal and it is not at all strange that the cosmetics industry is becoming one of the largest users of packaging material in the world. Due to the flood of products to the natural cosmetics market, companies are using all sorts of sales and design methods to ensure that their products stand out from their competition, thus influencing the purchase process. The packaging design started with planning the corporate visual identity of the brand, the processes of manufacture, and the use of materials. At firstly it was necessary to create the corporate visual identity of the brand Zeleno zlato. After having created the logo, chosen the primary colours, and the typography, we began designing the packaging. This was followed by tracing simple sketches which we then uploaded into the vector expression program Adobe Illustrator with the help of a scanner. Then we created the graphic images of the labels and packaging based on the sketches. After that we prepared and embellished the graphic designs according to the wishes of the printing company. The distinctive features of the packaging of Zeleno zlato are the partly varnished graphic elements in a sand brown colour through which the products stand out even more. The Zeleno zlato collection is composed of body peeling, face peeling, body oil, serum, the natural creams Vrtnica and Verbena, hair shampoo, and shower gel in two different sizes. The final visual graphic design is presented as something natural, elegant, and rustic. In addition to the packaging and labels, we also designed a full product catalogue meant for promoting the brand.
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