The inspiration for Designing women's collection with inspiration in 70s fashion comes from the strong visual identity of the '70s of the last century. The theoretical segment of the master's thesis revolved around creating a women's collection and verbalizing the impact of legendary rock musician Jimi Hendrix, his life and work on the fashion trends of the '70s.
It focuses on the critical years of his musical career, in particular, the late '60s and early '70s. The hippy culture of the time also made a notable impact.
In today's fashion, a variety of elements from previous eras morph to create new forms.
In the experimental segment of the thesis, we follow the various visual interpretation of '70s fashion in the context of modern fashion by following the process of developing ideas.
The goal of the thesis is to create a ready-to-wear women's collection for spring/summer 2019. They are expressed in silhouettes, details, materials, and hand made textile techniques. The individual pieces are shaped so that, despite the variety of silhouettes they create, they can be combined in different ways to bring a breath of aesthetic innovation in everyday fashion.