We live in turbolent times, where social and technological guidelines are changing rapidly and all industries are adapting to the digital world. One of these industries is the music industry, where news reporting goes beyond traditional media frameworks. Traditional press releases have transformed into social media press releases since they have a greater audience reach while at the same time allowing a more creative twoway communication. The thesis consists of a theoretical description of transformations from a traditional press release to a social media press release and a case study based on a Canadian pride and joy of musical culture, performing under the name od Drake and his way of providing information to his followers in the form of social media press releases.
|
