The rise and current omnipresence of digital media and internet provide users with the infinitive source of information. With their active participation, the possibility to (co-)create media content and ability of insight into the broad spectrum of information, users are given the feeling of the surveillance function by digital media. At this juncture the reversible process occurs because users have become the subject of surveillance, additionally, surveillance has been strengthened and omnipresent with the rise of digital media and the internet. At the beginning of the text, we define surveillance and its development in society through history until the rise of the information and communication technologies and internet. Furthermore, we explain Bentham’s definition of the Panopticon and Foucault’s continuation of the concept of panopticon system in the modern society. Moreover, we apply it to the surveillance of media. We attach all the theoretical findings to Facebook social media, and we focus on the surveillance naturalization on the aforementioned web platform. With the discourse analysis in the empirical part we analyse how Facebook enables surveillance over users and apply our findings on panopticon system.
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