The development of integrated digital marketing strategy and identification of key touchpoints : the case of the brand Subrina

Habot, Maruša (author), Mušič, Nika (author), Pfajfar, Gregor (mentor)

• Language: English
• Keywords: marketing, marketing strategy, purchasing, decision making, brands, electronic marketing
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Habot
• Year: 2018
• Number of pages: IV, 90, 12 str.
• PID: 20.500.12556/RUL-107299
• UDC: 339.138
• COBISS.SI-ID: 24995046
• Publication date in RUL: 20.04.2019

Secondary language

• Language: Slovenian
• Title: Razvoj integrirane trženjske digitalne strategije in identifikacija ključnih porabnikovih točk stika na primeru blagovne znamke Subrina
• Keywords: trženje, strategija trženja, vedenje potrošnika, nakup, odločanje, blagovne znamke, elektronsko trženje