The development of integrated digital marketing strategy and identification of key touchpoints : the case of the brand Subrina

The development of integrated digital marketing strategy and identification of key touchpoints : the case of the brand Subrina
ID Habot, Maruša (Author), ID Mušič, Nika (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/music3302-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, marketing strategy, purchasing, decision making, brands, electronic marketing
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[M. Habot
Year:	2018
Number of pages:	IV, 90, 12 str.
PID:	20.500.12556/RUL-107299
UDC:	339.138
COBISS.SI-ID:	24995046
Publication date in RUL:	20.04.2019
Views:	1179
Downloads:	184
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Secondary language

Language:	Slovenian
Title:	Razvoj integrirane trženjske digitalne strategije in identifikacija ključnih porabnikovih točk stika na primeru blagovne znamke Subrina
Keywords:	trženje, strategija trženja, vedenje potrošnika, nakup, odločanje, blagovne znamke, elektronsko trženje

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