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Vloga oglaševanja v procesu nakupa storitve mobilne telefonije : primer podjetja Telemach d.o.o.
ID
Njenjić, Nataša
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/njenjic802.pdf
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Language:
Slovenian
Keywords:
trženje
,
storitve
,
oglas
,
oglaševanje
,
vedenje potrošnikov
,
nakup
,
odločanje
,
case study
,
mobilna telefonija
,
raziskave
,
analiza
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[N. Njenjić]
Year:
2018
Number of pages:
II, 27, 19 str.
PID:
20.500.12556/RUL-106947
UDC:
339.138
COBISS.SI-ID:
24454630
Publication date in RUL:
21.04.2019
Views:
1019
Downloads:
96
Metadata:
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:
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Secondary language
Language:
English
Title:
The role of advertising in the process of purchasing mobile phone services: The case of Telemach d.o.o. company
Keywords:
marketing
,
services
,
advertisement
,
advertising
,
consumer behaviour
,
purchasing
,
decision making
,
case study
,
mobile telephony
,
research
,
analysis
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