Vloga oglaševanja v procesu nakupa storitve mobilne telefonije : primer podjetja Telemach d.o.o.

Njenjić, Nataša (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, storitve, oglas, oglaševanje, vedenje potrošnikov, nakup, odločanje, case study, mobilna telefonija, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Njenjić]
• Year: 2018
• Number of pages: II, 27, 19 str.
• PID: 20.500.12556/RUL-106947
• UDC: 339.138
• COBISS.SI-ID: 24454630
• Publication date in RUL: 21.04.2019

Secondary language

• Language: English
• Title: The role of advertising in the process of purchasing mobile phone services: The case of Telemach d.o.o. company
• Keywords: marketing, services, advertisement, advertising, consumer behaviour, purchasing, decision making, case study, mobile telephony, research, analysis