We are surrounded by posters all the time. When we are walking down the street, driving pass large billboards or waiting at the doctor. But how can we design a poster that will reach our target group and successfully invite them to an organized event?
The aim of the diploma thesis was to analyse some of the chosen posters of Kersnikova institute and on the basis of the results, redesign some of those posters as well as design a few new ones. Out of the posters that the institute released in the past few years, five of them were chosen for the analysis. Firstly, we overviewed and compared them, then we analysed them with the use of an eye-tracker and a questionnaire where over 100 students participated. Depending on the results of the analysis we redesigned two of the posters and prepared two new ones. The analysis of these posters was then executed in the same way with mostly the same participants as the analysis of the primary posters and in this way, we were able to compare the results.
We have discovered that with the analysis of different promotional material of the same institute, we are able to gain a good understanding about their advertising which also helped us with designing new material. By looking over the results we’ve learned that with the analysis we can define the problems on posters and also influence the attention of viewers with small changes. Also, if we take into account the shortcomings of the primary posters, we are able to design new posters that will be more successful. In this diploma thesis we have successfully analysed posters of Kersnikova institute and with the finding redesign two posters as well as prepared two new ones.