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Consumers' perceived value of Adidas as a casual sportswear brand : master's thesis
ID Debeljak, Gregor (Author), ID Mikulin, Maja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/mikulin2997-B.pdf This link opens in a new window

Language:English
Keywords:marketing, brands, textile industry, sports, valuation, consumer behaviour, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[G. Debeljak
Year:2018
Number of pages:IV, 91, 20 str.
PID:20.500.12556/RUL-105646 This link opens in a new window
UDC:366
COBISS.SI-ID:24844262 This link opens in a new window
Publication date in RUL:18.12.2018
Views:1901
Downloads:200
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Secondary language

Language:Slovenian
Title:Potrošniško zaznavanje vrednosti Adidasa kot blagovne znamke priložnostnih športnih oblačil
Keywords:trženje, blagovne znamke, Adidas, tekstilna industrija, šport, vrednotenje, vedenje potrošnikov, raziskave, analiza

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