Consumers' perceived value of Adidas as a casual sportswear brand : master's thesis

Consumers' perceived value of Adidas as a casual sportswear brand : master's thesis
ID Debeljak, Gregor (Author), ID Mikulin, Maja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/mikulin2997-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, brands, textile industry, sports, valuation, consumer behaviour, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[G. Debeljak
Year:	2018
Number of pages:	IV, 91, 20 str.
PID:	20.500.12556/RUL-105646
UDC:	366
COBISS.SI-ID:	24844262
Publication date in RUL:	18.12.2018
Views:	1444
Downloads:	190
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Secondary language

Language:	Slovenian
Title:	Potrošniško zaznavanje vrednosti Adidasa kot blagovne znamke priložnostnih športnih oblačil
Keywords:	trženje, blagovne znamke, Adidas, tekstilna industrija, šport, vrednotenje, vedenje potrošnikov, raziskave, analiza

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