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Consumers' perceived value of Adidas as a casual sportswear brand : master's thesis
ID
Debeljak, Gregor
(
Author
),
ID
Mikulin, Maja
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/mikulin2997-B.pdf
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Language:
English
Keywords:
marketing
,
brands
,
textile industry
,
sports
,
valuation
,
consumer behaviour
,
research
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[G. Debeljak
Year:
2018
Number of pages:
IV, 91, 20 str.
PID:
20.500.12556/RUL-105646
UDC:
366
COBISS.SI-ID:
24844262
Publication date in RUL:
18.12.2018
Views:
1900
Downloads:
200
Metadata:
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Secondary language
Language:
Slovenian
Title:
Potrošniško zaznavanje vrednosti Adidasa kot blagovne znamke priložnostnih športnih oblačil
Keywords:
trženje
,
blagovne znamke
,
Adidas
,
tekstilna industrija
,
šport
,
vrednotenje
,
vedenje potrošnikov
,
raziskave
,
analiza
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