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Analiza porabnikovega procesa odločanja pri nakupu avtomobila : magistrsko delo
ID
Bukovec, Lea
(
Author
),
ID
Bodlaj, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/bukovec3070-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
vedenje potrošnikov
,
nakup
,
odločanje
,
cena
,
kvaliteta
,
primeri
,
avtomobili
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[L. Bukovec]
Year:
2018
Number of pages:
II, 56, 26 str.
PID:
20.500.12556/RUL-105601
UDC:
339.138
COBISS.SI-ID:
24760806
Publication date in RUL:
18.12.2018
Views:
1299
Downloads:
110
Metadata:
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Secondary language
Language:
English
Title:
An analysis of consumer buying decision process in a car purchase
Keywords:
marketing
,
consumer behaviour
,
purchasing
,
decision making
,
price
,
quality
,
cases
,
cars
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