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Analiza porabnikovega procesa odločanja pri nakupu avtomobila : magistrsko delo
ID Bukovec, Lea (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/bukovec3070-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, cena, kvaliteta, primeri, avtomobili
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[L. Bukovec]
Year:2018
Number of pages:II, 56, 26 str.
PID:20.500.12556/RUL-105601 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24760806 This link opens in a new window
Publication date in RUL:18.12.2018
Views:1034
Downloads:104
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Secondary language

Language:English
Title:An analysis of consumer buying decision process in a car purchase
Keywords:marketing, consumer behaviour, purchasing, decision making, price, quality, cases, cars

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