With the expansion of digitalization and the emergence of new technologies, companies are forced to adapt to the wishes and needs of consumers. Adjustments are reflected in both the understanding of the modern consumer, as well as the establishment of contact points through digital channels, appropriate addressing of younger generations born after 1980, investment in research and technological development, and advertising in order to build communities of satisfied and loyal consumers who would be loyal also through purchase intentions over a long period of time. Traditional corporations are forcing a new challenge in adapting the new market conditions especially seen in service sector such as banking and insurance. The main focus of the research was whether frequent use of branded mobile application DRAJV has affects higher loyalty of the Millennials towards corporate brand Triglav Insurance company. A quantitative method of data collection was used for online research, in which 613 responses were relevant, which corresponded to the questionnaire between Generation X and Millennials. After finishing the research, I can assert that frequent use does not have a direct impact on satisfaction, but through the use of mobile app DRAJV are direct impacts on consumer satisfaction with it leading to loyalty to the corporate brand, the intentions of using DRAJV and, last but not least, the purchase intention of the service of the corporate brand. The survey showed the various degrees of coherence between five different variables and confirmed the importance of investing in new technologies to reach the next largest segment of the market – Millennials.
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