Members of the highest classes used to be the only ones to have access to luxury goods whose possession reflected the owner's social status. Mass consumption and the development of technology have gradually changed this, making luxury more widely accessible, the direct cause of which has been the rise in the number of consumers who earn more money. Regardless of these changes, consumers will always want to buy something luxurious. Motivation is divided into extrinsic and intrinsic sources while the factor of decision is the prevailing one in the decision making process. Millennials are young consumers who are just entering the labour market and beginning to earn their own money. They represent the new, contemporary consumer whose attitude towards luxury goods has changed. They tend to be more independent, autonomous and not concerned with their class background or the opinions of others when making buying decisions. The fact that the luxury goods market is continuing to expand only proves this.
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