The use of social networks is in our day and age extremely important for the advertising of different events, especially when the target audience for advertising is the youth and young adults. Majske igre is a three-week event intended for young people and advertising such an event would be impossible without social networks. For the advertising of this event different social networks were used, like Facebook, Instagram and Snapchat which allow a quick and effective view of the post, an immediate response of the users and an effective promotion in terms of sharing this information among friends. As it was established in the survey, most of the posts that were visited and liked included visual materials, videos, video links, animation graphics… People also often looked at photo albums from the events where the users of social networks found their pictures, tagged each other, liked the photos and shared them with other users. Another thing that greatly influenced the effectiveness of our social promotion was the number of times the ad was repeated. Therefore, sponsored posts that constantly appeared on Facebook's home page over a longer period of time were very effective. The time the post appears also plays a very important role in online advertising. The most effective time to advertise was from around 10 a.m. to 8 p.m. when social networks are highly visited. In addition, when advertising it is important to set clear goals for the promotion in advance because otherwise the target audience can get sick and tired of the ads and the promotors do not reach their expected outcome.
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