Freud determinates the causes to existing description of the mass psychology. His nephew, Edward Bernays from USA, uses psychoanalytical knowledge to establish the mechanism and later profession of public relations, which carry the effect of social connection between people. With the religion schism the society becomes more and more distant from God. In this new comprehension of God, self-being and essence of being, the society is making more and more surplus value. The human being is becoming more distant from his own self-being (absurd to himself). The modern west society is based on making a surplus of material value and lack of mental and spiritual sense that a person is looking for in a world of material goods. Language is one of the factors of social connection, which specially through the media and public relations preserves the existence of invisible artificial mass. The process of public relations helps to keep the masses, members of democratic capitalistic-consuming west society in a deep sleep with transferring the place of political emancipation to the field of consumption.
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