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Analiza portfelja blagovne znamke Iskratel in predlog nove strategije : specialistično delo
ID
Njegovan, Aleš
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/specialist/njegovan2969.pdf
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Language:
Slovenian
Keywords:
Slovenija
,
telekomunikacije
,
podjetje
,
Iskratel
,
blagovne znamke
,
portfolio
,
hierarhija
,
strategija
,
image
,
usklajevanje
,
konsolidacija
,
racionalizacija
Work type:
Specialist thesis
Typology:
2.10 - Specialist Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Kranj
Publisher:
[A. Njegovan]
Year:
2006
Number of pages:
81 str.
PID:
20.500.12556/RUL-10207
UDC:
658
COBISS.SI-ID:
16444390
Publication date in RUL:
11.07.2014
Views:
1309
Downloads:
391
Metadata:
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Secondary language
Language:
Unknown
Keywords:
Slovenia
,
telecommunications
,
enterprises
,
Iskratel
,
trademarks
,
portfolio
,
hierarchy
,
strategy
,
image
,
adjustment
,
consolidation
,
rationalization
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