Analiza portfelja blagovne znamke Iskratel in predlog nove strategije : specialistično delo

Njegovan, Aleš (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: Slovenija, telekomunikacije, podjetje, Iskratel, blagovne znamke, portfolio, hierarhija, strategija, image, usklajevanje, konsolidacija, racionalizacija
• Work type: Specialist thesis
• Typology: 2.10 - Specialist Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Kranj
• Publisher: [A. Njegovan]
• Year: 2006
• Number of pages: 81 str.
• PID: 20.500.12556/RUL-10207
• UDC: 658
• COBISS.SI-ID: 16444390
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, telecommunications, enterprises, Iskratel, trademarks, portfolio, hierarchy, strategy, image, adjustment, consolidation, rationalization