The diploma thesis Designing User Experience for Print Media is divided into two sections: theoretical and practical. The theoretical part first introduces the topic of perceiving the visual, briefly summarizing how we perceive our surroundings through visual senses, how visual perception happens, and how we interpret our environment through the principles of perceptual organization. Following is an overview of visual elements and a study of their influence on perception. The thesis then delves into user experience, briefly touches upon Human-Centred Design and provides an analysis of the laws of user experience as well as additional rules for creating user experience that can be applied to print media. Finally, the book redesigning projects which served as a basis for developing ideas for the final product are presented.
In the experimental part that follows, software and tools used for creating the final product are briefly introduced; the selected work is analysed from the perspective of user experience. The thesis then briefly touches upon the work, chosen for the redesigning process. The design concept is presented, as well as the concept of additional narrativeness and the whole working process – the choice of format, the choice of typography, the type of graphics and illustrations, the preparation for print and the methods of print finishing. The thesis concludes with the questionnaire and summarization of the users’ general opinion after a short test. The final product is a redesigned and print-finished book.