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Razvoj trženjske strategije za lansiranje novega izdelka : primer Flaviar
Muzga, Saša (Author), Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/muzga4818.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, novi proizvodi, pospeševanje, pospeševanje prodaje, poslovno komuniciranje, strategija trženja, oglaševanje, case study, podjetje, Flaviar
Work type:Master's thesis (m2)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2016
Publisher:[S. Muzga]
Number of pages:II, 78, I, 15 str.
UDC:339.138
COBISS.SI-ID:24039142 Link is opened in a new window
Views:407
Downloads:263
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Secondary language

Language:English
Title:Marketing strategy development for a new product launch: the case of Flaviar
Keywords:marketing, new products, promotion, sales promotion, business communication, marketing strategy, advertising, case study, enterprises, Flaviar

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