Razvoj trženjske strategije za lansiranje novega izdelka : primer Flaviar

Muzga, Saša (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: trženje, novi proizvodi, pospeševanje, pospeševanje prodaje, poslovno komuniciranje, strategija trženja, oglaševanje, case study, podjetje, Flaviar
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Muzga]
• Year: 2016
• Number of pages: II, 78, I, 15 str.
• PID: 20.500.12556/RUL-100008
• UDC: 339.138
• COBISS.SI-ID: 24039142
• Publication date in RUL: 27.03.2018

Secondary language

• Language: English
• Title: Marketing strategy development for a new product launch: the case of Flaviar
• Keywords: marketing, new products, promotion, sales promotion, business communication, marketing strategy, advertising, case study, enterprises, Flaviar