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2. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, magistrsko delo Ključne besede: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Celotno besedilo (povezava drugam) |
3. Environmental concern and sustainable consumer behavior among Macedonian consumersJulijana Serafimova, 2016, magistrsko delo Ključne besede: Macedonia, environmental protection, ecology, sustainable development, economic development, consumer, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
4. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
5. Relationship marketingJohn Egan, 2001, učbenik za višje in visoke šole Ključne besede: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Celotno besedilo (povezava drugam) |
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7. The challenges of identifying and profiling gay tourist segmentsMichael Ryan Leonard, 2013, magistrsko delo Ključne besede: turizem, vedenje potrošnikov, odločanje, motiviranje, trg, raziskave, podatki, analiza, tourism, consumer behaviour, decision making, motivation, market, research, data, analysis Celotno besedilo (povezava drugam) |
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9. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doktorska disertacija Ključne besede: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Celotno besedilo (povezava drugam) |
10. Cultural values and consumer ethnocentrism in SloveniaAdela Požežnik, 2015, magistrsko delo Ključne besede: Slovenija, medkulturno delovanje, etnocentrizem, kultura, vedenje potrošnikov, odločanje, vrednote, raziskave, analiza, Slovenia, cross-cultural activities, ethnocentrism, culture, consumer behaviour, decision making, values, research, analysis Celotno besedilo (povezava drugam) |