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2. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Full text (outside link) |
3. Environmental concern and sustainable consumer behavior among Macedonian consumersJulijana Serafimova, 2016, master's thesis Keywords: Macedonia, environmental protection, ecology, sustainable development, economic development, consumer, consumer behaviour, research, analysis Full text (outside link) |
4. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
5. Relationship marketingJohn Egan, 2001, higher education textbook Keywords: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Full text (outside link) |
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7. The challenges of identifying and profiling gay tourist segmentsMichael Ryan Leonard, 2013, master's thesis Keywords: turizem, vedenje potrošnikov, odločanje, motiviranje, trg, raziskave, podatki, analiza, tourism, consumer behaviour, decision making, motivation, market, research, data, analysis Full text (outside link) |
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9. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |
10. Cultural values and consumer ethnocentrism in SloveniaAdela Požežnik, 2015, master's thesis Keywords: Slovenija, medkulturno delovanje, etnocentrizem, kultura, vedenje potrošnikov, odločanje, vrednote, raziskave, analiza, Slovenia, cross-cultural activities, ethnocentrism, culture, consumer behaviour, decision making, values, research, analysis Full text (outside link) |