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426 rezultatov
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341. Using gamification to increase customer engagement
Aleksandra Petrovska, 2021, magistrsko delo

Ključne besede: informatics, information technology, marketing, consumer, brands, cases, case study
Celotno besedilo (povezava drugam)

342. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands
Petar Gidaković, Vesna Žabkar, 2021, izvirni znanstveni članek

Ključne besede: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction
Celotno besedilo (datoteka, 563,27 KB) Gradivo ima več datotek! Več...

343. The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Petar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, izvirni znanstveni članek

Ključne besede: marketing, brands, image, consumer behaviour
Celotno besedilo (datoteka, 1,11 MB) Gradivo ima več datotek! Več...

344. "We go together"
Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Jasmina Dlačić, Vesna Žabkar, 2022, izvirni znanstveni članek

Ključne besede: marketing, trends, social connection, emotion regulation, social cause-related purchase intentions, young adults, cause-related marketing (CrM), social identity theory
Celotno besedilo (datoteka, 3,79 MB) Gradivo ima več datotek! Več...

345. How moment-to-moment EEG measures enhance ad effectiveness evaluation
Tomaž Kolar, Zenel Batagelj, Ismir Omeragić, Melika Husić-Mehmedović, 2021, izvirni znanstveni članek

Ključne besede: marketing, brands, consumer behaviour
Celotno besedilo (datoteka, 1,02 MB) Gradivo ima več datotek! Več...

346. The impact of electronic word-of-mouth through the consumer decision journey
Domen Gulič, 2021, magistrsko delo

Ključne besede: marketing, consumer behaviour, decision making, purchasing, social networks, research, analysis
Celotno besedilo (povezava drugam)

347. Female empowerment advertising through the Quadruple helix approach
Naida Misimović Čustović, 2021, magistrsko delo

Ključne besede: marketing, advertising, sex, brands, cases, Bosnia and Herzegovina, research, analysis
Celotno besedilo (povezava drugam)

348. The role of marketing in building the resilience of local governments to crises
Ena Radončić, 2021, magistrsko delo

Ključne besede: Bosnia and Herzegovina, local governemnt, communities, Sarajevo, marketing, crises, pandemic, Covid-19, research, analysis
Celotno besedilo (povezava drugam)

349. Improving the marketing process in a business event organizing company
Teodora Spasovska, 2021, magistrsko delo

Ključne besede: management, business process, marketing, customer relationship, event, organization, improvements
Celotno besedilo (povezava drugam)

350. The process of rebranding as a tool for altering consumer’s brand perception
Katarina Kern Pirnat, 2021, magistrsko delo

Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis
Celotno besedilo (povezava drugam)
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