|
342. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, original scientific article Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Full text (file, 563,27 KB) This document has more files! More... |
343. The interplay of brand, brand origin and brand user stereotypes in forming value perceptionsPetar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, original scientific article Keywords: marketing, brands, image, consumer behaviour Full text (file, 1,11 MB) This document has more files! More... |
344. "We go together"Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Jasmina Dlačić, Vesna Žabkar, 2022, original scientific article Keywords: marketing, trends, social connection, emotion regulation, social cause-related purchase intentions, young adults, cause-related marketing (CrM), social identity theory Full text (file, 3,79 MB) This document has more files! More... |
|
|
|
348. The role of marketing in building the resilience of local governments to crisesEna Radončić, 2021, master's thesis Keywords: Bosnia and Herzegovina, local governemnt, communities, Sarajevo, marketing, crises, pandemic, Covid-19, research, analysis Full text (outside link) |
|
350. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |