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352. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, magistrsko delo Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
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354. Internal brand communication for transforming employees into brand championsMaja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, izvirni znanstveni članek Ključne besede: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment Celotno besedilo (datoteka, 287,26 KB) Gradivo ima več datotek! Več... |
355. Value of corporate social responsibility for multiple stakeholders and social impact - relationship marketing perspectiveGregor Pfajfar, Aviv Shoham, Agnieszka Małecka, Maja Zalaznik, 2022, izvirni znanstveni članek Ključne besede: enterprises, marketing, stakeholders, CSR, relationship marketing, relationship quality, commitment, social impact, stakeholder theory Celotno besedilo (datoteka, 925,74 KB) Gradivo ima več datotek! Več... |
356. Consumersʼ and farmersʼ perceptions in Europe regarding the use of composted bedding material from cattleMarija Klopčič, Karmen Erjavec, Megan Waldrop, Jutta Roosen, Petra Engel, Paul Galama, Abele Kuipers, 2021, izvirni znanstveni članek Ključne besede: composting material, cattle housing, alternative use, produce, circular economy, marketing, farmer and consumer, perceptions Celotno besedilo (datoteka, 13,28 MB) Gradivo ima več datotek! Več... |
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358. Segmentation of collaborative consumption consumersAgnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, izvirni znanstveni članek Ključne besede: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms Celotno besedilo (datoteka, 1,48 MB) Gradivo ima več datotek! Več... |
359. The nation as an imagined commodityMaruša Pušnik, Dejan Jontes, 2022, izvirni znanstveni članek Ključne besede: commodification, ethnocentrism, First Lady, ideology, Melania Trump, nationalism, nation as commodity, nation branding, patriotism, Slovenia, branding, marketing, mass media Celotno besedilo (datoteka, 202,80 KB) Gradivo ima več datotek! Več... |
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