352. The process of rebranding as a tool for altering consumer’s brand perception
Katarina Kern Pirnat, 2021, master's thesis

Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis
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354. Internal brand communication for transforming employees into brand champions
Maja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, original scientific article

Keywords: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment
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356. Consumersʼ and farmersʼ perceptions in Europe regarding the use of composted bedding material from cattle
Marija Klopčič, Karmen Erjavec, Megan Waldrop, Jutta Roosen, Petra Engel, Paul Galama, Abele Kuipers, 2021, original scientific article

Keywords: composting material, cattle housing, alternative use, produce, circular economy, marketing, farmer and consumer, perceptions
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358. Segmentation of collaborative consumption consumers
Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, original scientific article

Keywords: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms
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360. Consumer buying behavior of premium class cars in Slovenia
Nuša Erjavec, 2021, master's thesis

Keywords: marketing, sales, cars, brands, consumer behaviour, research, analysis
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