11. Country-of-origin effect on coffee purchase by Italian consumersAlenka Cok, 2016, magistrsko delo Ključne besede: Italija, vedenje potrošnikov, nakup, odločanje, kava, poreklo blaga, raziskave, analiza, Italy, consumer behaviour, purchasing, decision making, coffee, country of origin, research, analysis Celotno besedilo (povezava drugam) |
12. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, magistrsko delo Ključne besede: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Celotno besedilo (povezava drugam) |
13. Consumer ethnocentrism and its effects on the French buying behaviourEva Frančič, 2015, magistrsko delo Ključne besede: Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis Celotno besedilo (povezava drugam) |
14. Consumer behavior on the Montenegrin wine marketTanja Čavor, 2015, magistrsko delo Ključne besede: Črna gora, vinarstvo, vinogradništvo, vedenje potrošnikov, odločanje, tržne raziskave, analiza, Montenegro, wine-business, viticulture, consumer behaviour, decision making, market research, analysis Celotno besedilo (povezava drugam) |
15. "No one will voluntary take a step back"Monika Mester, 2015, magistrsko delo Ključne besede: turizem, letalski promet, varstvo okolja, vedenje potrošnikov, odločanje, spremembe, emisijski kuponi, raziskave, analiza, tourism, air traffic, environmental protection, consumer behaviour, decision making, changes, emissions coupons, research, analysis Celotno besedilo (povezava drugam) |
16. The perception of sustainability among top brandsDarja Tomaščin, 2016, magistrsko delo Ključne besede: Apple, Google, Coca-Cola, IBM, Microsoft, marketing, trademarks, valuation, yield, research, analysis, consumer, comparisons Celotno besedilo (povezava drugam) |
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20. The role of socio-psychological factors in consumer ethnocentrism in UkraineElina Komlanc, 2017, magistrsko delo Ključne besede: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina Celotno besedilo (povezava drugam) |