11. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |
12. Cultural values and consumer ethnocentrism in SloveniaAdela Požežnik, 2015, master's thesis Keywords: Slovenija, medkulturno delovanje, etnocentrizem, kultura, vedenje potrošnikov, odločanje, vrednote, raziskave, analiza, Slovenia, cross-cultural activities, ethnocentrism, culture, consumer behaviour, decision making, values, research, analysis Full text (outside link) |
13. Country-of-origin effect on coffee purchase by Italian consumersAlenka Cok, 2016, master's thesis Keywords: Italija, vedenje potrošnikov, nakup, odločanje, kava, poreklo blaga, raziskave, analiza, Italy, consumer behaviour, purchasing, decision making, coffee, country of origin, research, analysis Full text (outside link) |
14. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, master's thesis Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Full text (outside link) |
15. Consumer ethnocentrism and its effects on the French buying behaviourEva Frančič, 2015, master's thesis Keywords: Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis Full text (outside link) |
16. Consumer behavior on the Montenegrin wine marketTanja Čavor, 2015, master's thesis Keywords: Črna gora, vinarstvo, vinogradništvo, vedenje potrošnikov, odločanje, tržne raziskave, analiza, Montenegro, wine-business, viticulture, consumer behaviour, decision making, market research, analysis Full text (outside link) |
17. "No one will voluntary take a step back"Monika Mester, 2015, master's thesis Keywords: turizem, letalski promet, varstvo okolja, vedenje potrošnikov, odločanje, spremembe, emisijski kuponi, raziskave, analiza, tourism, air traffic, environmental protection, consumer behaviour, decision making, changes, emissions coupons, research, analysis Full text (outside link) |
18. The perception of sustainability among top brandsDarja Tomaščin, 2016, master's thesis Keywords: Apple, Google, Coca-Cola, IBM, Microsoft, marketing, trademarks, valuation, yield, research, analysis, consumer, comparisons Full text (outside link) |
|
|