71. Analysing consumer preferences, characteristics, and behaviour to identify energy-efficient consumersJanez Dolšak, Nevenka Hrovatin, Jelena Zorić, 2020, izvirni znanstveni članek Ključne besede: electricity, consumer behaviour, sustainable development, energy efficiency, residential energy market, consumer preference heterogeneity Celotno besedilo (datoteka, 630,89 KB) Gradivo ima več datotek! Več... |
72. The phenomenon of programmatic advertising and audience targetingNeli Lenček, 2019, magistrsko delo Ključne besede: marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis Celotno besedilo (povezava drugam) |
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75. From words to deedsSimona Stojanova, Mila Zečević, Barbara Culiberg, 2023, izvirni znanstveni članek Ključne besede: consumer, consumer behaviour, ecology, environmental concern, environmental buying behavior, consumer environmental knowledge, perceived consumer effectiveness, perceived personal relevance, mediation Celotno besedilo (datoteka, 597,29 KB) Gradivo ima več datotek! Več... |
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77. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer Celotno besedilo (datoteka, 771,89 KB) Gradivo ima več datotek! Več... |
78. When do non-food brands matter to children?Iva Starc, Barbara Čater, 2020, izvirni znanstveni članek Ključne besede: marketing, tourism, consumer, children, brands, non-food products, brand perception, brand attitudes Celotno besedilo (datoteka, 856,43 KB) Gradivo ima več datotek! Več... |
79. Understanding how consumers categorise health related claims on foodsCharo E. Hodgkins, Bernadette M. Egan, Matthew Peacock, Naomi Klepacz, Krista Miklavec, Igor Pravst, Jurij Pohar, Azucena Gracia, Andrea Groeppel-Klein, Mike Rayner, Monique Raats, 2019, izvirni znanstveni članek Ključne besede: nutrition claims, health claims, consumer understanding, multiple sort procedure, health claim typology Celotno besedilo (datoteka, 4,75 MB) Gradivo ima več datotek! Več... |
80. Supply chain risk of obsolescence at simultaneous robust perturbationsFrancisco Campuzano Bolarín, Fulgencio Marín-García, José Andrés Moreno-Nicolás, Marija Bogataj, David Bogataj, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, risk management, obsolescence, supply chain financing (SCF), perturbed delays, network simulation model, net present value, sustainable supply chain Celotno besedilo (datoteka, 2,30 MB) Gradivo ima več datotek! Več... |