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71. Generation Y's engagement in sustainable fashion consumption in Slovenija
Katja Kobilšek, 2020, magistrsko delo

Ključne besede: marketing, consumer behaviour, textile industry, sustainable development, brands, purchasing, decision making, generation gap, ethics, research
Celotno besedilo (povezava drugam)

72. Attitudes of Slovenian consumers towards green cosmetics
Ema Perhavec, 2020, magistrsko delo

Ključne besede: marketing, consumerism, consumer behaviour, purchasing, decision making, cosmetics, ecology, research, analysis
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73. Effect of discount price framing on consumer buying behaviour
Lara Humek, 2020, magistrsko delo

Ključne besede: marketing, consumer behaviour, purchasing, decision making, price, sales discount, research, analysis
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74. Social media marketing activities and source credibility influence on brand awareness and brand loyalty
Amna Džambić Branković, 2020, magistrsko delo

Ključne besede: marketing, brands, consumer, loyalty, social media, research, analysis
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75. Analysing consumer preferences, characteristics, and behaviour to identify energy-efficient consumers
Janez Dolšak, Nevenka Hrovatin, Jelena Zorić, 2020, izvirni znanstveni članek

Ključne besede: electricity, consumer behaviour, sustainable development, energy efficiency, residential energy market, consumer preference heterogeneity
Celotno besedilo (datoteka, 630,89 KB) Gradivo ima več datotek! Več...

76. The phenomenon of programmatic advertising and audience targeting
Neli Lenček, 2019, magistrsko delo

Ključne besede: marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis
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77. Travel habits of millennials
Bruno Bakula, 2020, magistrsko delo

Ključne besede: tourism, travel, youth, trends, consumer, research, analysis
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78. The impact of content shared by Internet celebrities on travel intentions of Chinese millennials
Yangjiaji Li, 2020, magistrsko delo

Ključne besede: China, tourism, travel, youth, consumer behaviour, social networks, marketing, analysis
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79. From words to deeds
Simona Stojanova, Mila Zečević, Barbara Culiberg, 2023, izvirni znanstveni članek

Ključne besede: consumer, consumer behaviour, ecology, environmental concern, environmental buying behavior, consumer environmental knowledge, perceived consumer effectiveness, perceived personal relevance, mediation
Celotno besedilo (datoteka, 597,29 KB) Gradivo ima več datotek! Več...

80. Consumer attitudes toward the ethics of neuromarketing in the Western Balkans
Aida Zukić, 2019, magistrsko delo

Ključne besede: the Balkans, marketing, neuroscience, consumer psychology, ethics, research, analysis
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