Izboljšava procesov na področju prodaje in podpore strankam s pomočjo uvedbe managementa odnosov z odjemalci v prodajnem podjetju : magistrsko delo

Zore, Klara (author), Indihar Štemberger, Mojca (mentor)

• Language: Slovenian
• Keywords: trženje, prodaja, mednarodno poslovanje, odnosi s strankami, informacijski sistemi, programi, podjetje, primeri, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Zore]
• Year: 2017
• Number of pages: III, 52, 2 str.
• PID: 20.500.12556/RUL-99735
• UDC: 339.138
• COBISS.SI-ID: 24083174
• Publication date in RUL: 13.02.2018

Secondary language

• Language: English
• Title: The improvement of sales and customer service business processes with the implementation of the customer relationship management concept in a retail company
• Keywords: marketing, sales, international business, customer relationship, information systems, programmes, enterprises, cases, analysis