Measurement of marketing performance and marketing strategy in Slovenian companies : master's thesis

Measurement of marketing performance and marketing strategy in Slovenian companies : master's thesis
ID Todorović, Grega (Author), ID Trobec, Anja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/trobec2442-B.pdf This link opens in a new window

Language:	English
Keywords:	Slovenia, enterprises, marketing, marketing strategy, business communication, business efficiency, measurements, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[G. Todorović
Year:	2017
Number of pages:	IV, 80, [37] str.
PID:	20.500.12556/RUL-99721
UDC:	339.13
COBISS.SI-ID:	24332774
Publication date in RUL:	13.02.2018
Views:	1588
Downloads:	381
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Secondary language

Language:	Slovenian
Title:	Merjenje trženjske uspešnosti in trženjske strategije v slovenskih podjetjih
Keywords:	Slovenija, podjetje, trženje, strategija trženja, poslovno komuniciranje, uspešnost poslovanja, meritve, raziskave, analiza

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