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Analiza trženja generaciji Y z vidika mladih porabnikov in podjetij : magistrsko delo
Pšunder, Iris (Author), Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/psunder2636-B.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, strategija trženja, vedenje potrošnikov, psihologija potrošnika, mladina, raziskave, analiza
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2017
Publisher:[I. Pšunder]
Number of pages:II, 63, 46 str.
UDC:339.138
COBISS.SI-ID:24128230 Link is opened in a new window
Views:291
Downloads:53
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Secondary language

Language:English
Title:An analysis of marketing to generation Y from the perspective of young consumers and companies
Keywords:marketing, marketing strategy, consumer behaviour, consumer psychology, youth, research, analysis

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