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Analiza trženja generaciji Y z vidika mladih porabnikov in podjetij : magistrsko delo
ID Pšunder, Iris (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/psunder2636-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, strategija trženja, vedenje potrošnikov, psihologija potrošnika, mladina, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[I. Pšunder]
Year:2017
Number of pages:II, 63, 46 str.
PID:20.500.12556/RUL-99702 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24128230 This link opens in a new window
Publication date in RUL:13.02.2018
Views:866
Downloads:128
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Secondary language

Language:English
Title:An analysis of marketing to generation Y from the perspective of young consumers and companies
Keywords:marketing, marketing strategy, consumer behaviour, consumer psychology, youth, research, analysis

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