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Analysis of destination branding effectiveness : case of Kazakhstan
ID Kiimbayev, Ruslan (Author), ID Knežević Cvelbar, Ljubica (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kiimbayev2608-B.pdf This link opens in a new window

Language:English
Keywords:Kazakhstan, tourism, tourist geography, brands, marketing, promotion, cases
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[R. Kiimbayev]
Year:2017
Number of pages:III, 64, 16 str.
PID:20.500.12556/RUL-99659 This link opens in a new window
UDC:338.48
COBISS.SI-ID:24160998 This link opens in a new window
Publication date in RUL:13.02.2018
Views:1435
Downloads:234
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Secondary language

Language:English
Title:Analiza uspešnosti znamčenja destinacije: primer Kazahstana
Keywords:Kazahstan, turizem, turistična geografija, blagovne znamke, trženje, pospeševanje, primeri

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