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Brand loyalty to smartphones in Slovenia : master's thesis
Beširević, Haris (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/besirevic2497-B.pdf This link opens in a new window
Language:English
Keywords:Slovenia, marketing, high technology, mobile telephony, brands, value, loyalty, models, research, analysis
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2017
Publisher:[H. Beširević]
Number of pages:III, 67, 25 str.
UDC:339.138
COBISS.SI-ID:24158438 Link is opened in a new window
Views:261
Downloads:292
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Secondary language

Language:Slovenian
Title:Zvestoba blagovnim znamkam pametnih telefonov v Sloveniji
Keywords:Slovenija, trženje, visoka tehnologija, mobilna telefonija, blagovne znamke, vrednost, lojalnost, modeli, design, raziskave, analiza

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