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Komunikacijski kapital nostalgije v oglaševanju in cikel komunikacije nostalgije skozi oglaševanje na primeru znamke Cockta : diplomsko delo
ID Mlinar, Sara (Author), ID Velikonja, Mitja (Mentor) More about this mentor... This link opens in a new window, ID Kline, Miro (Comentor)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/diplomska_dela_1/pdfs/mb11_mlinar-sara.pdf This link opens in a new window

Language:Slovenian
Keywords:znamčenje, retro, Oglaševanje, Blagovne znamke, Nostalgija, Diplomska dela
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[S. Mlinar]
Year:2017
Number of pages:47 str.
PID:20.500.12556/RUL-99439 This link opens in a new window
UDC:659.126(043.2)
COBISS.SI-ID:35418717 This link opens in a new window
Publication date in RUL:25.01.2018
Views:1525
Downloads:193
Metadata:XML DC-XML DC-RDF
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Language:English
Keywords:Advertising, Trademarks, Nostalgia, Graduate theses

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