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Trženje blagovnih znamk na podlagi vpliva zvezdnikov : (celebrity endorsement)
ID Sever, Ajda (Author), ID Kropivnik, Samo (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/diplomska_dela_1/pdfs/mb11_sever-ajda.pdf This link opens in a new window

Language:Slovenian
Keywords:zvezdniki, Blagovne znamke, Občinstvo, Slavni ljudje, Diplomska dela
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[A. Sever]
Year:2017
Number of pages:60 str.
PID:20.500.12556/RUL-99435 This link opens in a new window
UDC:659.126(043.2)
COBISS.SI-ID:35413853 This link opens in a new window
Publication date in RUL:25.01.2018
Views:1583
Downloads:204
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Secondary language

Language:English
Keywords:Trademarks, Audiences, Celebrities, Graduate theses

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