Proces nakupne odločitve potrošnikov v dobi digitalizacije : primer spletnega nakupovanja oblačil

Čeru, Petra Viki (author), Kline, Miro (mentor), Verk, Nataša (co-mentor)

• Language: Slovenian
• Keywords: spletno nakupovanje, Potrošniki, Vedenje potrošnikov, Nakupovanje, Digitalizacija, Diplomska dela
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [P. V. Čeru]
• Year: 2017
• Number of pages: 77 str.
• PID: 20.500.12556/RUL-98849
• UDC: 366:004.738.5(043.2)
• COBISS.SI-ID: 35335005
• Publication date in RUL: 11.12.2017

Secondary language

• Language: English
• Keywords: Consumers, Consumer behavior, Shopping, Digitization, Graduate theses