Znanje in motivacija kot dejavnika pospeševanja prodaje : zaključna strokovna naloga visoke poslovne šole

Jug, Gordana (author), Ivašković, Igor (mentor)

• Language: Slovenian
• Keywords: trženje, prodaja, planiranje, strategija trženja, vedenje podrošnikov, znanje, motiviranje, zadovoljstvo
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [G. Jug]
• Year: 2016
• Number of pages: II, 31, 4 str.
• PID: 20.500.12556/RUL-98695
• UDC: 339.138
• COBISS.SI-ID: 23714790
• Publication date in RUL: 05.01.2018

Secondary language

• Language: English
• Title: Knowledge and motivation as sales promotion factorsKnowledge and motivation as sales promotion factors
• Keywords: marketing, sales, planning, marketing strategy, consumer behaviour, knowledge, motivation, satisfaction