Vodenje poslovnih strani in oglaševanje na družbenem omrežju Facebook

TROŠT, ANAMARIJA (author), Zaletelj, Janez (mentor)

Predstavljena je tema, ki je v današnjem času ena izmed pomembnejših členov v spletnem marketingu. To je vodenje vsebin na družbenem omrežju Facebook ter njihovo oglaševanje. Opisano je, kako določiti ciljno skupino naših potencialnih in želenih strank ter kako personalizirati objavo, da jih bo ta dosegla prek družbenega omrežja. Prek praktičnih primerov iz oglaševanih objav na Facebooku je v delu razvidno, kako lahko vodimo Facebook stran nekega podjetja, da pravilno steče komunikacija med podjetjem in kupci oziroma strankami. Prikazano je, kako lahko prek Facebookovega vmesnika spremljamo, kako se obnašajo naše potencialne stranke. Primeri so povzeti iz praktičnega dela vodenja uradne Facebookove strani v podjetju Dabra d.o.o., za stran Magma X – športno-zabaviščni center.

• Language: Slovenian
• Keywords: Facebook, ciljna publika, oglaševanje, družbeno omrežje, vodenje strani, objava, doseg objave, Facebookova stran, všeček
• Work type: Bachelor thesis/paper
• Organization: FE - Faculty of Electrical Engineering
• Year: 2017
• PID: 20.500.12556/RUL-97986
• Publication date in RUL: 15.11.2017

Secondary language

• Language: English
• Title: Promoting and maintaining business pages on Facebook

Abstract

This thesis presents a topic that is nowadays one of the crucial parts in digital marketing, i.e. content management and content advertising on the social network Facebook. It deals with how to select a target group of potential clients and how to personalise a post to reach the target group through social network. It is shown on practical examples of promoted posts on Facebook how to manage a Facebook page owned by a company so as to establish proper communication between the company and the buyers or clients. It is described how to monitor the behaviour of a company's potential clients through Facebook's interface. The examples are taken from practical work on managing the official Facebook page of the company Dabra d.o.o. The page managed is entitled Magma X, which is a sports and amusement centre.

• Keywords: Facebook, target audience, advertising, social network, page management, post, post reach, Facebook page, like