This thesis presents a topic that is nowadays one of the crucial parts in digital marketing, i.e. content management and content advertising on the social network Facebook. It deals with how to select a target group of potential clients and how to personalise a post to reach the target group through social network.
It is shown on practical examples of promoted posts on Facebook how to manage a Facebook page owned by a company so as to establish proper communication between the company and the buyers or clients. It is described how to monitor the behaviour of a company's potential clients through Facebook's interface.
The examples are taken from practical work on managing the official Facebook page of the company Dabra d.o.o. The page managed is entitled Magma X, which is a sports and amusement centre.
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