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Vpliv lojalnosti strank in relevantnosti vsebine na učinkovitost personaliziranih e-sporočil : magistrsko delo
ID Pipuš, Ana (Author), ID Kropivnik, Samo (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/magistrska_dela_2/pdfs/mb22_pipus-ana.pdf This link opens in a new window

Language:Slovenian
Keywords:personalizacija, lojalnost strank, Trženje, Elektronska pošta, Uporabniki, Magistrske naloge
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[A. Pipuš]
Year:2017
Number of pages:95 str.
PID:20.500.12556/RUL-97728 This link opens in a new window
UDC:658.8:004.773.3(043.3)
COBISS.SI-ID:35236445 This link opens in a new window
Publication date in RUL:07.11.2017
Views:1247
Downloads:219
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Language:English
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