In most carpenteries the main question is not how to make the products， but how and to whom to sell them. A marketing strategy must become a company fhilosophy, if it wants to survive. The marketing plan is a formal document， which contains market research and final marketing strategy,followed by the company. Market conditions are changing all the thime, so the marketing plan should be updated for the last a couple of years，if we are speaking about the described smaller company which is the subject of the examination in the thesis. Opinions of marketing experts on the topic of criteria in deciding consumers to buy interior doors were gathered and implemented in the defining of marketing strategy.
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