20.500.12556/RUL-95664 Oblikovanje trženjske strategije podjetja za izdelavo notranjih vrat Development of marketing strategy in a company producing indoor doors V večini lesnih podjetij ni več temeljno vprašanje, kako izdelke proizvesti, temveč kako in komu jih prodati. Trženjska strategija mora postati filozofija podjetja, če hoče podjetje preživeti. Trženjski načrt je formalni dokument, v katerem so zapisane raziskave trga in končna trženjska strategija, katere bi se podjetje moralo držati. Razmere na trgu se nenehno spreminjajo. Zato bi se tržni načrt moral obnavljati ciklično, še posebej v malem podjetju, ki je predmet obravnave v diplomskem delu. V nalogi sem preučila mnenja tržnih strokovnjakov o pomembnosti kriterijev pri odločanju potrošnikov za nakup notranjih vrat in rezultate raziskave upoštevala pri določitvi trženjske strategije. In most carpenteries the main question is not how to make the products， but how and to whom to sell them. A marketing strategy must become a company fhilosophy, if it wants to survive. The marketing plan is a formal document， which contains market research and final marketing strategy,followed by the company. Market conditions are changing all the thime, so the marketing plan should be updated for the last a couple of years，if we are speaking about the described smaller company which is the subject of the examination in the thesis. Opinions of marketing experts on the topic of criteria in deciding consumers to buy interior doors were gathered and implemented in the defining of marketing strategy. AHP analiza trženje trženjski načrt AHP analysis marketing marketing plan true false false [N. Nagode] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2017-09-21 07:54:57 2017-09-21 07:54:58 2022-08-10 06:42:11 0000-00-00 00:00:00 2017 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 694.6:339.138 144612 2814857 1299.pdf 1299.pdf 1 AC7CACDA0DFA7275489898AF57EB238A ea8b7a9b8e3b725140a4abba7c4d916cb47e9f2a524370c6585aa145085af9c4 d0bd290c-a1b3-11eb-a523-00155dcfd717 20.500.12556/rul/7f1126a0-124c-4224-b67e-6c54dd6411df https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=104293 Biotehniška fakulteta 0 0 0