The purpose of this diploma thesis was to find out how colors effect the communication value of the video. Theoretical part of the thesis contains research about video, as a way of communication, about psychological effects of color and about process of color correction in postproduciton. We researched the nfluence of different colors on the perception of an individual and his/her emotion, while he/her is exposed to a certain media. The theoretical part goes more in depth when it comes to video, as the media, which is today constantly present as a way of visual communication.
Experimental part of the thesis involves the process of video production and postproduction. This also includes preparation, which means creating a script and a storyboard. When the video was finished, the color correction was applied with altering the characteristics of colors. This way we got a certain number of variations of the video, where the only changes were in color values, while other possible variables, like shots, lighting and sound, stayed unaltered.
For each variaton of the video, we created a survey. With those surveys we established, that colors undoubtedly effect the communication value of the video, but not always in a predictable manner.