Increasing product awarness through social media marketing for B2B companies : the case of the Usjepor company

Ilieska, Iskra (author), Trajkovski, Stezimir (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: interorganizational systems, intercompany marketing, business communication, products, social network, media, enterprises
• Work type: Master's thesis/paper (mb22)
• Tipology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Year: 2016
• Publisher: [I. Ilieska
• Number of pages: II, 65, 8 str.
• UDC: 339.138
• COBISS.SI-ID: 23891686
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Secondary language

• Language: Slovenian
• Title: Povečanje poznavanja izdelkov s pomočjo družbenih medijev za podjetja na medorganizacijskih trgih : primer podjetja Usjepor
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, marketing mix, poslovno komuniciranje, proizvodi, socialne mreže, mediji, case study, podjetje, Usjepor