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Increasing product awarness through social media marketing for B2B companies : the case of the Usjepor company
ID
Ilieska, Iskra
(
Author
),
ID
Trajkovski, Stezimir
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/ilieska2265-B.pdf
Language:
English
Keywords:
interorganizational systems
,
intercompany marketing
,
business communication
,
products
,
social network
,
media
,
enterprises
Work type:
Master's thesis/paper (mb22)
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Year:
2016
Publisher:
[I. Ilieska
Number of pages:
II, 65, 8 str.
UDC:
339.138
COBISS.SI-ID:
23891686
Publication date in RUL:
11.09.2017
Views:
676
Downloads:
225
Metadata:
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Secondary language
Language:
Slovenian
Title:
Povečanje poznavanja izdelkov s pomočjo družbenih medijev za podjetja na medorganizacijskih trgih : primer podjetja Usjepor
Keywords:
medorganizacijski sistemi
,
medorganizacijsko trženje
,
marketing mix
,
poslovno komuniciranje
,
proizvodi
,
socialne mreže
,
mediji
,
case study
,
podjetje
,
Usjepor
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