Increasing product awarness through social media marketing for B2B companies : the case of the Usjepor company

Increasing product awarness through social media marketing for B2B companies : the case of the Usjepor company
ID Ilieska, Iskra (Author), ID Trajkovski, Stezimir (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ilieska2265-B.pdf This link opens in a new window

Language:	English
Keywords:	interorganizational systems, intercompany marketing, business communication, products, social network, media, enterprises
Work type:	Master's thesis/paper (mb22)
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Year:	2016
Publisher:	[I. Ilieska
Number of pages:	II, 65, 8 str.
UDC:	339.138
COBISS.SI-ID:	23891686
Publication date in RUL:	11.09.2017
Views:	676
Downloads:	225
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Secondary language

Language:	Slovenian
Title:	Povečanje poznavanja izdelkov s pomočjo družbenih medijev za podjetja na medorganizacijskih trgih : primer podjetja Usjepor
Keywords:	medorganizacijski sistemi, medorganizacijsko trženje, marketing mix, poslovno komuniciranje, proizvodi, socialne mreže, mediji, case study, podjetje, Usjepor

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