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Sponzorstvo športnega dogodka kot orodje tržnega komuniciranja : dm tek za ženske
ID Farčnik, Petra (Author), ID Strniša, Tanja (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/strnisa2461-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, sponzorstvo, pospeševanje, zgodovina, konkurenčne prednosti, case study, podjetje, DM, šport, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[P. Farčnik Piršič
Year:2017
Number of pages:V, 108, 32 str.
PID:20.500.12556/RUL-94791 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23879398 This link opens in a new window
Publication date in RUL:11.09.2017
Views:1753
Downloads:239
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Secondary language

Language:English
Title:Sport event sponsorship as a tool for marketing communications: dm women's run
Keywords:marketing, business communication, sponsorship, promotion, history, competitive advantage, case study, enterprises, DM, sports, research, analysis

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